Photo-sharing platforms and social networks Pinterest, make it easier to build a business. On Pinterest, creators can pin their ideas for the shop, earn commissions through affiliates, and partner with sponsored content brands.
First introduced last year, Idea Pins can hold up to 10 item tags each. This allows creators to deliver content to Pinterest users in a targeted way through service home feed search. With the addition of product tags to Idea Pins, creators can tag Idea Pins from one of the platform’s millions of Product Pins.
Over the years, Pinterest has had a huge catalog of hundreds of millions of product pins uploaded by retailers. But at the same time, many products will be uploaded to the platform through the partnership between Shopify and the company.
According to its own research, Pinterest found that users are more likely to shop for products tagged with idea pins, unlike standalone product pins. This is why the company decided to tag the idea pin for a particular product to provide the ability for authors to leverage the catalog.
Since many creators already have existing brand partnerships in their businesses, Pinterest is making it easy to expose these paid relationships with a new tool that adds a “Paid Partnership” label to an idea pin.
The company plans to release this new tool in beta today, allowing authors to add brands directly to their idea pins. Once these tags are approved by the brand itself, Idea Pin will include the “Paid Partnership” label.
Through these new updates, Pinterest offers creators the ability to shop content more viable, make a living from easy-to-create posts, and easily partner with existing and new brands.
Idea Pins product tags will be applied to all business accounts in the US and UK starting today and will be applied worldwide in the coming months. Meanwhile, Pinterest’s paid partnership tools are currently available in the United States, United Kingdom, Canada, Australia, Ireland, New Zealand, France, Spain, Italy, Germany, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia, and Peru.