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Google to Produce its Own Processors for Chromebooks & Pixel Phones

Google is apparently working on its own processors for future Chromebooks and Chrome OS tablets. The new central CPUs could be available in 2023, according to the tech giant. This comes after Google said that starting with the Pixel 6 series this year, it will use its own Tensor SoC for its Pixel lineup.

The company now intends to follow the same technique with its other hardware goods. Google’s own SoCs are expected to be used in upcoming Chrome OS devices.

Google is also putting more resources into developing mobile processors for its Pixel handsets. On the Pixel 6 and Pixel 6 Pro, which are slated to be released this fall, Google will use its own processors for the first time.

The technology behemoth is stepping up its efforts to develop its own semiconductors, following in the footsteps of global competitors such as Apple, which is adopting a similar strategy and moving away from Intel CPUs in its MacBook devices. For more than a decade, Apple has used its own processors in its iPhone model.

According to the study, Amazon, Facebook, Microsoft, Tesla, Baidu, and Alibaba, are all focusing on developing their own chips to power their cloud services and electrical gadgets.

Google has requested a 50 percent increase in handset production capacity from vendors compared to pre-pandemic levels in 2019.

The Tensor SoC for Pixel phones was announced a while ago, and Google is now hiring key semiconductor industry talent to manufacture its own silicon TPUs (tensor processing units). The company is said to have hired employees from Intel, Qualcomm, and MediaTek, among other important suppliers.

According to reports, Google’s new processors are based on the chip blueprints of ARM, a UK-based company whose intellectual property is used in over 90% of smartphones. In-house chip development is critical to Google’s competitiveness.

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