Xiaomi left behind Apple, Samsung, and becomes the top smartphone brand globally

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Xiaomi left behind Apple, Samsung, and becomes the top smartphone brand globally
Image: Collected

Xiaomi spending a great year. The company recently overtook Samsung to become the best-selling smartphone brand in the second quarter of 2021 in the European market. And now, although not operating in the US market, it has achieved the same position worldwide.

According to a recent market research report from Counterpoint Research, Xiaomi is currently the number one brand in smartphone sales worldwide. This is the first time the company has achieved this location thanks to a 26% increase in sales in June 2021 from the previous month. Despite being the best-selling smartphone brand in June, Samsung still remains number one overall in the second quarter of 2021. In the quarter before pushing Xiao, it ranked second with a 98% year-on-year growth rate and shipments of more than 50 million units.

Since its founding in 2011, Xiaomi has sold close to 800 million smartphones. The company currently has a global smartphone revenue share of 9%. By comparison, Apple has a 41% share of global smartphone revenue and Samsung has a 15% share.

Tarun Pathak, Research Director at Counterpoint Research, said of the market dynamics that Xiaomi dominated in June 2021: To this fall. OEM has expanded in Huawei and Honor’s legacy markets such as China, Europe, Middle East, and Africa. In June, the recovery of China, Europe, and India and the decline in Samsung due to supply constraints helped Xiaomi a lot. “

However, the report estimates that Samsung will remain in the first place as it recovers from the production problems it faced in Vietnam. If production does not recover, Xiaomi will continue to gain market share in the coming months.

It’s worth noting that Samsung’s flagship Galaxy S21 series also performed well below the company’s expectations. According to a recent report, the company held a special review meeting to resolve sluggish sales and supply chain problems.

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